SEO can seem like a minefield, and Google’s changing algorithm doesn’t always help, either.
Many people ask me to give them a secret fast-tracking recipe for SEO success. Ranking high on Google in a bigger market can be the making or breaking of a newly established online venture, but there simply are no overnight cures to suddenly lift your pages to the very top. Unless you know some really powerful people at Google, I guess. But there are plenty of ways to boost your SEO and they are proven to work, if you’re willing to put in the work. This means that you need to be treating your website as a living and breathing thing, something organic and dynamic, rather than a static thing you can forget about once it’s launched.